Customer Centricity Campaign
The Customer Centricity Campaign (C3) is a joint initiative of the Consumer Protection and Education Committee (CPEC) under the Financial Sector Forum (FSF) which serves as platform for inter-regulator coordination. C3 is a multi-sectoral and long term campaign to advocate customer centric business conduct among financial institutions supervised by the BSP, Insurance Commission, Philippine Deposit Insurance Corporation and Securities Exchange Commission. Through C3, financial institutions are encouraged to practice customer centricity – a way of doing business that focuses on positive customer outcomes and experiences. A customer centric financial institution puts the needs and welfare of its customers in mind when designing products and services; when making policy and investment decisions; and by increasing efficiency in all aspects of its operations, including effective redress. Customer centric business conduct can drive customer loyalty, enhance company reputation, and consequently impact on profitability.